SPECIALIZE · CBSP
Key Account Management
A practical course covering the structures, skills, and strategies required to manage strategic client relationships in the global assistance and medical transport industry — from account planning and senior relationship management to contract renewal and growth.
CBSP
D
GAMTI Diploma
Valid indefinitely · verifiable credential
Duration
3–4 hours
Format
Online · Self-paced
Languages
EN · DE · ES · AR
No prerequisites for standalone or CPD booking. CIP required if taken as part of a certification pathway.
INDIVIDUAL
€250
per learner · excl. taxes
WHAT YOU'LL LEARN
Practical outcomes.
01
Build and maintain strategic account plans that drive measurable growth and retention across your most important client relationships
02
Manage senior client relationships with confidence — navigating procurement cycles, handling escalations, and maintaining trust at executive level
03
Identify and develop growth opportunities within existing accounts — cross-selling services, expanding mandates, and increasing share of wallet
04
Handle contract renewals strategically — reviewing performance, addressing concerns, and positioning for renewal without competing on price alone
05
Manage at-risk accounts — recognising early warning signs, addressing client dissatisfaction, and recovering relationships before they are lost
COURSE CONTENT
What's inside.
6 modules · 3–4 hours self-paced.
01
What is Key Account Management?
The difference between account management and key account management, how to identify and prioritise key accounts, and the commercial logic behind investing in strategic relationships
02
Account Planning
How to build a structured account plan — mapping stakeholders, understanding client strategy, setting growth objectives, and identifying risks and opportunities
03
Senior Relationship Management
How to build and maintain relationships at senior and executive level — communication cadence, executive engagement, and managing the relationship through change
04
Growth & Expansion
Identifying cross-sell and upsell opportunities, introducing new services, expanding mandates, and growing share of wallet within existing accounts
05
Contract Renewal & Retention
How to manage the renewal process strategically — reviewing performance, addressing concerns early, negotiating renewal terms, and avoiding competitive threats
06
Managing At-Risk Accounts
Recognising early warning signs of client dissatisfaction, how to address problems proactively, and how to recover relationships before they reach the point of no return
WHY THIS COURSE
Choose this course if you want to:
→
Build a structured, professional approach to managing your most important client relationships — not just keeping them happy, but actively growing them
→
Understand what strategic clients actually need from a key account manager in the assistance and medical transport sector — and how to deliver it
→
Handle the high-stakes moments in key account management — renewals, escalations, at-risk accounts — with confidence and a clear framework
→
Complete the CBSP course requirement and build a commercial skill set that makes a real difference to client retention and revenue growth
WHO THIS IS FOR
Designed for these roles.
Key account managers in assistance companies
Business development professionals managing strategic insurer and corporate relationships
Senior account managers responsible for contract renewal
Commercial directors with portfolio management responsibilities
PRICING
Enroll individually or as a team.
INDIVIDUAL
€250
per learner · one-time · excl. taxes
✓ Full course access
✓ GAMTI Diploma · valid indefinitely
✓ EN · DE · ES · AR
✓ 3 months platform access
MOST POPULAR
TEAM (5–15 learners)
€225
per learner · 10% off
✓ Everything in Individual
✓ Team dashboard & reporting
✓ Per-learner progress tracking
✓ volume discount applied
LARGE TEAM (16–50 learners)
€213
per learner · 15% off
✓ Everything in Team
✓ Priority onboarding
✓ Dedicated account contact
51+ learners? Contact us for customized pricing →