SPECIALIZE · CBSP
Business Development Fundamentals
A practical introduction to business development in the global assistance and medical transport industry — covering the fundamentals of building pipelines, developing client relationships, and winning and retaining business in a highly specialised B2B sector.
CBSP
D
GAMTI Diploma
Valid indefinitely · verifiable credential
Duration
3–4 hours
Format
Online · Self-paced · GAMTI Masterclass available
Languages
EN · DE · ES · AR
No prerequisites for standalone or CPD booking. CIP required if taken as part of a certification pathway.
INDIVIDUAL
€350
per learner · excl. taxes
WHAT YOU'LL LEARN
Practical outcomes.
01
Understand the commercial landscape of the global assistance and medical transport industry — who the buyers are, what they need, and how purchasing decisions are made
02
Build and manage a business development pipeline — identifying prospects, qualifying opportunities, and moving them through the sales process
03
Develop compelling value propositions for assistance and medical transport services at both corporate and individual buyer level
04
Conduct effective client meetings and discovery conversations — asking the right questions, understanding needs, and positioning your offering accordingly
05
Navigate the proposal and tender process in the assistance industry — what buyers look for and how to respond competitively
COURSE CONTENT
What's inside.
6 modules · 3–4 hours self-paced.
01
The Assistance Industry Commercial Landscape
Who buys assistance and medical transport services, how purchasing decisions are made, the key buyer types (insurers, corporates, TPAs, governments), and what drives their decisions
02
Business Development Fundamentals
What business development involves, the difference between BD and sales, pipeline thinking, and how to structure your commercial activity for consistent results
03
Prospecting & Qualification
How to identify the right targets, qualify opportunities effectively, and avoid wasting time on deals that won’t close
04
Value Proposition & Positioning
How to articulate the value of your services clearly and compellingly for different buyer types in the assistance sector
05
Client Meetings & Discovery
How to prepare for and conduct effective client meetings — listening, questioning, understanding needs, and moving the conversation forward
06
Proposals, Tenders & Closing
How to respond to RFPs and tenders, structure winning proposals, handle objections, and close new business in the assistance and medical transport industry
WHY THIS COURSE
Choose this course if you want to:
→
Build a structured, repeatable approach to business development in a sector where relationships and reputation matter as much as price
→
Understand how buyers think in the assistance and medical transport industry — and use that understanding to position your services more effectively
→
Develop the commercial foundations needed to win and grow business in a complex, relationship-driven B2B market
→
Earn the first credential toward the CBSP — the certification for business development and sales professionals in the global assistance industry
WHO THIS IS FOR
Designed for these roles.
Business development managers in assistance companies
Sales professionals in medical transport and air ambulance
Account managers handling insurer and corporate clients
Operations managers with commercial responsibilities
Professionals moving into business development roles in the sector
PRICING
Enroll individually or as a team.
INDIVIDUAL
€350
per learner · one-time · excl. taxes
✓ Full course access
✓ GAMTI Diploma · valid indefinitely
✓ EN · DE · ES · AR
✓ 3 months platform access
MOST POPULAR
TEAM (5–15 learners)
€315
per learner · 10% off
✓ Everything in Individual
✓ Team dashboard & reporting
✓ Per-learner progress tracking
✓ volume discount applied
LARGE TEAM (16–50 learners)
€298
per learner · 15% off
✓ Everything in Team
✓ Priority onboarding
✓ Dedicated account contact
51+ learners? Contact us for customized pricing →