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Specialize
CBSP
Certified Business & Sales Professional

For commercial professionals who develop, sell, and grow business in the global assistance and medical transport industry.

Courses
4
Format
Online · Self-paced

Virtual & on-site Masterclasses also available

Learning time
10–14 hours

Self-paced · varies by learner

Diploma
Per course

Valid indefinitely

Certification
On completion

3 years · CPD renewal

CBSP recognizes the commercial expertise required to grow business in the specialized, relationship-driven global assistance industry — where selling effectively means understanding the product deeply, communicating with credibility, and navigating complex multi-stakeholder relationships across cultures.

What you will learn

Business development

Market analysis, opportunity identification, pipeline development, and the commercial landscape of the global assistance market.

Consultative selling

Solution-focused approaches that build credibility and long-term relationships.

Key account management

Account planning, relationship depth, retention strategies, and managing complex multi-stakeholder relationships.

Intercultural competence

Navigate cultural differences in patient behavior, family dynamics, and healthcare systems across every market you work in.

Required courses
Business Development Fundamentals
Consultative Selling
Key Account Management
Intercultural Competence

Valid 3 years · CPD renewal. Complete any one course from the GAMTI catalogue to renew — no re-sit of original courses required. Browse renewal options in the CPD catalogue. Any COL, CSL, or CXL renewal covers CBSP automatically.

ENROLL

Ready to earn your CBSP?

Start with any course — each earns a diploma on completion. Complete all 4 courses and the CBSP certification is awarded.

Want more info first? Contact us →

Natural next step: CEL · COL

Who this is for
What you earn

Industry recognition for commercial professionals in the assistance sector — demonstrating the business development, sales, and relationship management competencies that drive sustainable growth.

Diploma per course · valid indefinitely

CBSP on completion · valid 3 years

Questions

Yes — CIP must be completed before starting CBSP. CIP is the required industry foundation that all Specialize certifications build on. If you have not yet done CIP, begin there first.

Yes. Intercultural Competence is available now and counts toward CBSP. Start building your credential today.

Commercial professionals in the assistance, medical transport, and travel insurance sector in business development, sales, and account management roles.

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