Home · Certifications · CBSP
For commercial professionals who develop, sell, and grow business in the global assistance and medical transport industry.
Virtual & on-site Masterclasses also available
Self-paced · varies by learner
Valid indefinitely
3 years · CPD renewal
CBSP recognizes the commercial expertise required to grow business in the specialized, relationship-driven global assistance industry — where selling effectively means understanding the product deeply, communicating with credibility, and navigating complex multi-stakeholder relationships across cultures.
Business development
Market analysis, opportunity identification, pipeline development, and the commercial landscape of the global assistance market.
Consultative selling
Solution-focused approaches that build credibility and long-term relationships.
Key account management
Account planning, relationship depth, retention strategies, and managing complex multi-stakeholder relationships.
Intercultural competence
Navigate cultural differences in patient behavior, family dynamics, and healthcare systems across every market you work in.
Valid 3 years · CPD renewal. Complete any one course from the GAMTI catalogue to renew — no re-sit of original courses required. Browse renewal options in the CPD catalogue. Any COL, CSL, or CXL renewal covers CBSP automatically.
Ready to earn your CBSP?
Start with any course — each earns a diploma on completion. Complete all 4 courses and the CBSP certification is awarded.
See Certification Pricing or the Pricing Calculator.
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- Business development managers identifying and developing new relationships
- Sales professionals presenting and closing commercial agreements
- Key account managers responsible for retention and growth
- Client relationship managers handling day-to-day commercial relationships
Industry recognition for commercial professionals in the assistance sector — demonstrating the business development, sales, and relationship management competencies that drive sustainable growth.
Diploma per course · valid indefinitely
CBSP on completion · valid 3 years
Yes — CIP must be completed before starting CBSP. CIP is the required industry foundation that all Specialize certifications build on. If you have not yet done CIP, begin there first.
Yes. Intercultural Competence is available now and counts toward CBSP. Start building your credential today.
Commercial professionals in the assistance, medical transport, and travel insurance sector in business development, sales, and account management roles.